Our Work

From business units to national infrastructure: Unison’s strategic transformation

Unison engaged Purple Shirt to move beyond a collection of independently optimised businesses and define the value of the Group as a whole, resulting in a fully aligned board and executive team with a strategy that positions Unison as a critical enabler of New Zealand's electricity infrastructure and its response to electrification and climate change.

Case Studies, Innovation

From crisis response to strategic clarity: how surf lifesaving New Zealand rebuilt for the long term

Following a surge in government funding after a major weather emergency, Surf Lifesaving New Zealand worked with Purple Shirt to pressure-test its strategy from the ground up, achieving board-level alignment on its critical priorities and triggering an organisation-wide transformation in how it supports the network of volunteer clubs that deliver its mission on the ground.

Case Studies, Innovation

From decline to growth pipeline: rethinking ANZ superannuation proposition

ANZ's wealth management division was losing ground to specialist competitors, so Purple Shirt applied a decade-refined innovation process to uncover an underserved customer segment and develop a validated new value proposition with genuine growth potential.

Case Studies, Innovation

Designing a student-centred support framework for the University of Waikato

The University of Waikato partnered with our Customer Experience consultancy, Purple Shirt, to redesign student support services.

Case Studies, Employee Experience

Empowering HR leaders with an agentic AI for people analytics

Building a secure, agentic AI platform that analyses complex HR data to provide real-time, explainable analytics and strategic recommendations for HR leaders.

AI, Case Studies, Data, Digital Transformation, Innovation, Machine Learning

Building a vocabulary age algorithm for a children’s learning app

Developing an adaptive algorithm to assess children’s vocabulary age and personalise learning activities within a children’s language learning app.

Case Studies, Innovation

Stabilising and Enhancing a Multi-Divisional CVR System

Elemental Concept partnered with a leading UK construction and regeneration business to stabilise and enhance their SharePoint-based Cost Value Reconciliation (CVR) platform. By streamlining workflows, integrating automation, and improving system reliability, we helped multiple divisions achieve faster, more efficient financial reporting.

Case Studies, Legacy

AI-driven health risk assessment for millions of patients

Elemental Concept partnered with Aladdin and OurHealthMate to develop an AI-powered risk assessment tool using medical data from 26,000 doctors and over 30 million patients. The solution identifies early signs of diabetes and kidney disease with high accuracy, enabling proactive healthcare decisions

Case Studies, Innovation

Data migration for a global genomics leader, delivering accuracy under pressure

Elemental Concept helped a leading genomics company securely extract and migrate over 30,000 DNA sequence records from a limited third-party platform. Working to immovable deadlines, we delivered a verified single source of truth to support ongoing innovation in genome editing.

Case Studies, Consultancy

Real examples of how we've used technology to solve problems for our clients