Moesta’s Four Forces: When a design problem is really a behaviour change opportunity
Most experience design briefs are really behaviour change briefs. The client asks for a better platform or a redesigned journey – but what they actually need is for people to act differently. Here’s how the Four Forces of Progress changes the design process
A framework to align your AI Strategy to your business values
Most organisations deploying AI have values. Fewer have a structured way to make sure their AI reflects them. Our framework for AI deployment that aligns your systems with your values, removes bias, and produces clear, actionable recommendations.