Saving time and reducing the margin for error with a cross-platform suite of apps for Vivent Biosignals

Replacing laptops and cables with mobile-first connectivity – making field sensor set-up faster and easier for Vivent Biosignals’ farm admins.
The Roller Coaster: Elemental Lessons Part 2

Startups can thrive with the right relationships, staying true to values, and seizing golden opportunities. Trust, collaboration, and fun drive success, proving small companies can win despite the challenges they face.
Bimal Shah
The Rollercoaster: An anniversary of elementary

Start-ups face challenges when trying to engage big companies, fear of self-cannibalisation, archaic procurement processes, and risk aversion. But transformation needs risk and guts, which small businesses excel at delivering
Bimal Shah
Back on the Rollercoaster Part 3A: Six months in – Salvation

In this post, I reflect on the journey to clarifying our brand identity. With help from Dave Katz, we defined our core principles and realised the importance of being clear and scientific.
Bimal Shah
Back on the Rollercoaster Part 2.5: The sales pitch

In this post, we share our core values through four words: Belief, Simple, Risk, and Digital. These words represent our approach to customer relationships, efficient solutions, and taking calculated risks.
Bimal Shah
Back on The Rollercoaster: Part 2 The Start-up

In our seventh week as a start-up, we reflect on the details, challenges, and growth. From defining what sets us apart to celebrating small wins, it’s the journey that matters.
Bimal Shah
Back on the Rollercoaster: Part 1 The Naming Ceremony

As we step into 2017 with Elemental Concept, we reflect on our journey of starting fresh. It’s all about validating the elemental concept of our business: solving customer problems effectively.
Bimal Shah