Helping a brand-new business compete and create value for customers

Our insight helped NZICC shift its CX and marketing efforts away from generic claims and toward solving specific, high-impact customer struggle.
Experience, Design and Strategy Consultancy – what does it actually mean, and why should you care?

Brilliant technology is only part of the story; it’s the people using it, whether your customers, users or employees, who really count.
More people on the rollercoaster – welcome to the family, Purple Shirt.

Purple Shirt, as much as Elemental Concept, believe in the power of behaviour – in business, how you do ‘it’, is as important as any number, and we share a common language of ‘doing the right thing’.
Elemental Concept acquires leading NZ consultancy Purple Shirt to power global growth and bolster experience design capabilities.

We’re excited to welcome one of New Zealand’s leading UX, CX , EX, design and innovation consultancies into the Elemental Concept group, combining their deep expertise in human-centred design with our global technology delivery capabilities.