Helping a brand-new business compete and create value for customers
Our insight helped NZICC shift its CX and marketing efforts away from generic claims and toward solving specific, high-impact customer struggle.
Enriching client experience understanding across a pioneering business
Creating a client experience framework that guided strategic digital initiatives and enhanced client-centric innovation.
Creating an innovative supermarket shopping experience through technology
Purple Shirt’s customer research helped guide the development of Zoom Trolley, Foodstuffs innovative supermarket shopping experience.
Developing a student hub architectural brief with human centred design
Purple Shirt used human centred design methods to collaboratively define an architectural brief for the introduction of a Student Hub to the University of Auckland’s General Library.