CX vs UX: what’s the difference and why does it matter?
CX and UX are not the same thing – and confusing them leads to the wrong investment decisions. Here’s a clear, practical guide to what each means and how they work together.
Growing the right way: why Elemental Concept is launching in Australia with Causal CX
We’re launching in Australia with Causal CX, our approach to customer experience that starts with the causal drivers of customer choice.
Shifting CX from incremental improvement to strategic impact
Where to focus effort to shift customer behaviour and elevate CX into its proper role as a key driver of growth.
Competing against luck: understanding the drivers of customer choice
Learn how Jobs To Be Done can help you better understand your customer’s causal drivers of choice.
The case for customer experience design – that’s actually tied to growth
Most CX investments fail to grow the business. Not because the work is poorly executed, but because it starts in the wrong place.
The power of empathy in UX research and content sharing
Your research is only as useful as your ability to communicate it. Empathy in content sharing ensures your work resonates – tailor your approach to your audience’s preferences, respect their time, and make your message clear.
Designing a student-centred support framework for the University of Waikato
The University of Waikato partnered with our Customer Experience consultancy, Purple Shirt, to redesign student support services.
What we’re learning from developing service delivery models
Steve, Founder at Purple Shirt, shares why the best service delivery models are grounded in experience and co-design, not just diagrams and theory.
Helping a brand-new business compete and create value for customers
Our insight helped NZICC shift its CX and marketing efforts away from generic claims and toward solving specific, high-impact customer struggle.
Enriching client experience understanding across a pioneering business
Creating a client experience framework that guided strategic digital initiatives and enhanced client-centric innovation.