Elemental Concept supported Clubforce in validating their business model, refining platform scope, and improving UX and UI across web and mobile.
The challenge:
Elemental Concept was introduced to Clubforce to initially see how we may help with the UX / UI design for the new platform as well as enhancements to their existing platform.
During these initial discussions it became apparent that Clubforce would benefit from taking a step back to validate the business model and longer-term business strategy to be able to better define the scope of their rebuild.
Our approach:
Elemental Concept undertook a discovery programme to interrogate the business model – identifying the key problem statements and motivations for the core users of the platform.
With the customer and problem statements identified, working with our client, we created a prioritised story map for the new platform ensuring that the features and functionalities will indeed address the identified problem statements.
Elemental Concept also undertook and review of the proposed architecture for the rebuild and made recommendations considering the outputs from the discovery sessions.
The result:
We also worked with the client to introduce some key UX & UI improvements to both their web and mobile applications of their existing platform.
