Brilliant technology is only part of the story; it’s the people using it, whether your customers, users or employees, who really count.
We’re thrilled to have recently welcomed Strategy, Experience and Innovation consultancy Purple Shirt into the Elemental Concept group of companies (more on that here), and we’re particularly pleased about what this means for our clients. We’re expanding our global capabilities, offering full-stack, end-to-end tech strategy, design, build, and support, backed by customer, user, and employee experience strategy.
But of course, the next question to answer is: what does this actually mean in real life?
We’re here to break it down…
Jump to section:
Strategy and Innovation Consulting
What is strategy and innovation consulting?
Strategy and innovation consulting combines strategy, behaviour change and technical delivery to build innovation strategies that will generate ideas, as well as creating the processes, tools and behaviours that turn insights into action.
Why does strategy and innovation matter?
Customer needs, expectations and behaviours are evolving faster than ever and relying on what worked yesterday may no longer be enough for clients to stay competitive.
What are the advantages of an innovation strategy for my business?
When innovation becomes part of how businesses work every day, it helps to unlock sustainable growth and stay ahead of change.
Our services include:
- Innovation and opportunity research
- Idea validation
- Value proposition development
- Product and service validation
- Innovation training and capacity building
- Leadership development
Employee Experience Strategy and Design (EX)
What is Employee Experience (EX) Design?
Employee Experience design is about shaping the day-to-day reality of work so people can do their best. As specialists in building brilliant businesses, we bring human-centred design to employee experience, strengthening culture, boosting productivity and driving better business outcomes. This covers entire employee lifecycle, from onboarding and daily workflows to technology tools and change programs.
Why is it important to think about the experience of your team?
Great technology is a start but doesn’t guarantee results by itself. Instead, we believe it’s how your biggest believers – your employees – feel and behave that determines success. A strong employee experience helps them attract and keep talent, build trust and ensure teams are motivated to deliver for their users and customers.
What are the advantages of an engaged workforce for my business?
When employees are engaged and supported, they do their best work and become your biggest advocates. Over time, that builds a stronger brand, loyal customers, and healthier long-term growth.
What Employee Experience services can we provide?
- Employee experience workshops and research
- Workflow and tool design
- Physical environment design
- Change and transformation support
- Employee experience strategy
Customer Experience Strategy (CX)
What is Customer Experience (CX) Design?
We can help clients understand what drives customer decisions throughout the customer journey, so together we can design the customer experiences, strategies and technologies that work for their business goals. Customer Experience work combines behavioural research, design thinking, technical delivery and strategy to build experiences that customers prefer and remember.
Why should my business think more about customer experience strategy?
Focusing on customer experience is about getting to the heart of your business and the people you’re building for. And we use the word people deliberately; we might be a tech consultancy, but at the heart of what we do is people, human behaviour and the ways we all engage with technology in the real world.
What are the advantages of a CX strategy for my business?
A deliberate CX strategy is essential for business success; it helps you move quickly, get teams on the same page, and deliver experiences, based on real humans, that set them apart. When your customers feel understood, they’re more likely to stick around and have a positive brand experience, and that loyalty is what creates a strong business in the long-term.
What Customer Experience services can we provide?
- Discovery workshops and research
- Jobs-To-Be-Done framework
- Customer experience architecture
- Customer experience road mapping
- Experience incubator to test ideas
- Go to market support for new experiences
User Experience Strategy (UX) and User Interface (UI) Research and Design
What is UX and UI Research and Design?
Good user experience design isn’t just about how something looks, it’s about how it works for the people using it. It should feel natural, make sense straight away, and help them do what they came to do without getting lost or frustrated. Our approach as a UX consultancy focuses on what matters: understanding user behaviour, aligning with business goals, and designing usable, useful, and flexible experiences that drive measurable impact.
Why does user engagement actually matter?
In today’s digital world, users expect way more than just functionality, and if your product, app or website is challenging to navigate or needs them to get from A to B via Z, Y and Z, there are plenty of competitors who can get them there faster. This means that great design – user journeys that are quick, intuitive, and frictionless – is no longer optional; it’s essential to stand out, build trust, and drive growth.
What are the advantages of great user experience strategy for my business?
When your digital experience is easy and enjoyable, people stay longer, engage more, and leave with a better impression of your brand. It removes unnecessary roadblocks and makes their time with your business feel effortless, in the best possible way.
What UX and UI services can we provide?
- UX audits
- User testing
- Interaction design
- Information architecture
- Content strategy
- Rapid prototyping
- Website development
- Design systems and documentation
- Accessibility design
Strengthening our mission to help more organisations unlock their potential through technology.
Great tech will only take you so far; the real point of differentiation is when your tech strategy has been designed around the people actually using it – your customers, users and employees. These new service lines mean so much more than pages on a website or a pitch deck; instead, they’re a way for us to get to the heart of your business and fully understand the ins and outs of your operations, as well as your customers’ point of view. That way, we can help you find the technology solution that will move your business forward.
If you’d like to learn more about what our design and experience consultancy could mean for you, your business, your customers, or your employees, please get in touch.
