Throwing more technology at the problem isn’t the answer…
Businesses shouldn’t rush to evolve their tech because everyone else is. Instead, they should be speaking to the people using their tech – whether customers, employees, suppliers – and finding out what’s going to positively impact their experiences.
Creating an innovative supermarket shopping experience through technology
Purple Shirt’s customer research helped guide the development of Zoom Trolley, Foodstuffs innovative supermarket shopping experience.
Developing a student hub architectural brief with human centred design
Purple Shirt used human centred design methods to collaboratively define an architectural brief for the introduction of a Student Hub to the University of Auckland’s General Library.
Experience, Design and Strategy Consultancy – what does it actually mean, and why should you care?
Brilliant technology is only part of the story; it’s the people using it, whether your customers, users or employees, who really count.
More people on the rollercoaster – welcome to the family, Purple Shirt.
Purple Shirt, as much as Elemental Concept, believe in the power of behaviour – in business, how you do ‘it’, is as important as any number, and we share a common language of ‘doing the right thing’.
Transforming the smart home experience: developing the MVP mobile app for Buster + Punch
Developing a Smart Home application to turn everyday functional fittings, such as bulbs, switches and door handles, into extraordinary home details.
How NOT to give design feedback
Constructive feedback is essential for growth, but bad feedback doesn’t inspire solutions. Honesty, clarity, and support are key. Feedback should improve work, not instill fear, confusion, or frustration.
Róisín O’Toole
Designers: Pay the bills but don’t forget to feed your soul
Nurturing passions, whether in gardening or creativity, fuels growth. Balancing work, rest, and personal pursuits leads to authenticity. Like tending to plants, caring for yourself fosters beauty and success
Róisín O’Toole
Explainer video script? No problem
A simple script template was born from a tight deadline, helping us craft compelling stories. No experience needed, just a clear structure to translate business models into engaging narratives, fast.
Róisín O’Toole
The persuasive powers of UX Writing
Words are a powerful tool in UX design. They guide users, set context, and define the experience. A strong voice and empathy create meaningful journeys that resonate with users and elevate designs.
Róisín O’Toole