Product optimisation as a source of growth
When budgets are tight, the highest-return growth move is often optimising what you already sell. Here’s how Jobs to Be Done identifies the improvements that will actually drive customer choice.
Prioritising CX improvements with structured judgement
Most teams pick their next improvement by gut feel or loudest complaint. This framework makes prioritisation explicit, comparable and defensible – and grounded in what customers actually value.
Why breakthrough products start with problems, not ideas
Asking customers what they think of your product ideas will get you incremental feedback at best. Here’s why customer-centric product development has to start earlier than that.
Not all product development or service improvements are equal – how to focus on what drives customer choice
Businesses should focus on product/service development that meets customer needs to optimise revenue. Recognising what drives customer choice is key to effective development.
Competing against luck: understanding the drivers of customer choice
Learn how Jobs To Be Done can help you better understand your customer’s causal drivers of choice.
Architecting CE-Compliant medical technology for Orbit Health
Neptune is a CE medical device that gives doctors unique, holistic insights into their patients journey through integrating proprietary digital health solutions with third party offerings.
Scaling Prudential PLC’s SME offering with a strategic product rollout across South East Asia
Helping Prudential conceptualise the next phase in the product development of a new offering targeted to SME customers across South East Asia.
What is Product Discovery? How Elemental Concept gathers requirements for software projects.
We help businesses define, validate and prototype the right product faster through our lean, collaborative Product Discovery workshops.