Throwing more technology at the problem isn’t the answer…
Businesses shouldn’t rush to evolve their tech because everyone else is. Instead, they should be speaking to the people using their tech – whether customers, employees, suppliers – and finding out what’s going to positively impact their experiences.
Helping a brand-new business compete and create value for customers
Our insight helped NZICC shift its CX and marketing efforts away from generic claims and toward solving specific, high-impact customer struggle.
Enriching client experience understanding across a pioneering business
Creating a client experience framework that guided strategic digital initiatives and enhanced client-centric innovation.
Supporting customers to make better transport decisions through UX strategy
Leading the design of Auckland Transport’s mobile app that provides dynamic transport information to New Zealand’s largest city.
Creating an innovative supermarket shopping experience through technology
Purple Shirt’s customer research helped guide the development of Zoom Trolley, Foodstuffs innovative supermarket shopping experience.
Developing a student hub architectural brief with human centred design
Purple Shirt used human centred design methods to collaboratively define an architectural brief for the introduction of a Student Hub to the University of Auckland’s General Library.
Experience, Design and Strategy Consultancy – what does it actually mean, and why should you care?
Brilliant technology is only part of the story; it’s the people using it, whether your customers, users or employees, who really count.