From business units to national infrastructure: Unison’s strategic transformation
Unison engaged Purple Shirt to move beyond a collection of independently optimised businesses and define the value of the Group as a whole, resulting in a fully aligned board and executive team with a strategy that positions Unison as a critical enabler of New Zealand’s electricity infrastructure and its response to electrification and climate change.
From crisis response to strategic clarity: how surf lifesaving New Zealand rebuilt for the long term
Following a surge in government funding after a major weather emergency, Surf Lifesaving New Zealand worked with Purple Shirt to pressure-test its strategy from the ground up, achieving board-level alignment on its critical priorities and triggering an organisation-wide transformation in how it supports the network of volunteer clubs that deliver its mission on the ground.
From decline to growth pipeline: rethinking ANZ superannuation proposition
ANZ’s wealth management division was losing ground to specialist competitors, so Purple Shirt applied a decade-refined innovation process to uncover an underserved customer segment and develop a validated new value proposition with genuine growth potential.
Empowering HR leaders with an agentic AI for people analytics
Building a secure, agentic AI platform that analyses complex HR data to provide real-time, explainable analytics and strategic recommendations for HR leaders.
Building a vocabulary age algorithm for a children’s learning app
Developing an adaptive algorithm to assess children’s vocabulary age and personalise learning activities within a children’s language learning app.
AI-driven health risk assessment for millions of patients
Elemental Concept partnered with Aladdin and OurHealthMate to develop an AI-powered risk assessment tool using medical data from 26,000 doctors and over 30 million patients. The solution identifies early signs of diabetes and kidney disease with high accuracy, enabling proactive healthcare decisions
Creating an e-learning solution for a healthcare provider’s innovation challenge
We were invited to create and deliver innovation training content and provide mentorship to 100+ teams to support a large healthcare provider’s innovation challenge.
Helping a brand-new business compete and create value for customers
Our insight helped NZICC shift its CX and marketing efforts away from generic claims and toward solving specific, high-impact customer struggle.
Enriching client experience understanding across a pioneering business
Creating a client experience framework that guided strategic digital initiatives and enhanced client-centric innovation.
Supporting customers to make better transport decisions through UX strategy
Leading the design of Auckland Transport’s mobile app that provides dynamic transport information to New Zealand’s largest city.