Marketers are missing the point when it comes to AI and brand reputation.
Marketers are rushing to embrace AI, but many are overlooking the biggest risk: brand reputation. From data privacy breaches to inaccurate AI responses, the dangers are real. Before jumping in, businesses must slow down and put people before technology.
Figuring out LLMs, one (ideally private) chat at a time, and how organisations should protect themselves against data leaks
Recent ChatGPT leaks exposed private conversations online, raising serious questions about AI data privacy. While LLMs are powerful tools, businesses must set clear policies and safeguards to prevent sensitive information from being exposed. This blog explores how to use AI responsibly while protecting your organisation from risk.
Are AI companions making loneliness worse, not better?
AI is fixing (then fuelling) a loneliness crisis… what does the technology industry need to do to keep humans at the heart of AI?
Is an LLM right for your organisation?
LLMs are powerful tools, but only if they’re the right fit. This blog explores when to use them, and when to walk away
AI has always needed auditing…
AI has long needed scrutiny and verification from a safety, accuracy, and, most importantly, an ethical standpoint.
Architecting CE-Compliant medical technology for Orbit Health
Neptune is a CE medical device that gives doctors unique, holistic insights into their patients journey through integrating proprietary digital health solutions with third party offerings.
Chatz: a custom AI Chatbot build to enhance customer experiences for The Tweakments Guide
We helped The Tweakments Guide enhance their user experience by integrating Chatz, our AI chatbot, that delivers trusted, personalised beauty advice using their own expert content.
Sustainable AI in practice: the energy trade-off nobody wants to talk about
Most organisations building AI aren’t measuring its energy costs, and the ones that are, find it harder than expected. Here’s what the gap between sustainable AI theory and real-world deployment actually looks like.
AI is 100% for tech start-ups only – right? Actually, wrong
The best AI isn’t about flashy tech, it’s about the best data. Established businesses with rich data can unlock powerful insights and growth by combining expertise with AI, turning their data goldmine into real, measurable business value.
A framework to align your AI Strategy to your business values
Most organisations deploying AI have values. Fewer have a structured way to make sure their AI reflects them. Our framework for AI deployment that aligns your systems with your values, removes bias, and produces clear, actionable recommendations.