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Category: AI

Empowering HR leaders with an agentic AI for people analytics

Building a secure, agentic AI platform that analyses complex HR data to provide real-time, explainable analytics and strategic recommendations for HR leaders.

Building a secure, agentic AI platform that analyses complex HR data to provide real-time, explainable analytics and strategic recommendations for HR leaders.

Good vibes only: making AI and vibe coding work in the real world 

making AI and vibe coding work in the real world

Vibe coding feels like magic… describe what you want, and AI tools like ChatGPT or Claude generate working code in seconds. It’s great for prototypes and early ideas, but the hype doesn’t tell the whole story.

The prompt trap: How hackers manipulate LLM’s and why businesses should care

What is a prompt injection and why should businesses care

Prompt injection attacks can trick AI into revealing data, breaking rules, or damaging trust. As businesses adopt large language models, understanding this threat is crucial. In this blog, we explain how these attacks work, why they matter, and what you can do to stay protected.

Marketers are missing the point when it comes to AI and brand reputation. 

AI in marketing

Marketers are rushing to embrace AI, but many are overlooking the biggest risk: brand reputation. From data privacy breaches to inaccurate AI responses, the dangers are real. Before jumping in, businesses must slow down and put people before technology.

Figuring out LLMs, one (ideally private) chat at a time, and how organisations should protect themselves against data leaks 

Recent articles state that ChatGPT has been leaking "private" chats

Recent ChatGPT leaks exposed private conversations online, raising serious questions about AI data privacy. While LLMs are powerful tools, businesses must set clear policies and safeguards to prevent sensitive information from being exposed. This blog explores how to use AI responsibly while protecting your organisation from risk.

AI is fixing (then fuelling) a loneliness crisis… what does the technology industry need to do to keep humans at the heart of AI?

Are AI companions fuelling a loneliness epidemic?

AI companions can ease loneliness but also risk deepening isolation. At Elemental Concept, we call for ethical AI use focused on real human connection and long-term wellbeing.

Is an LLM right for your organisation?

Are LLMs right for your organisation?

LLMs are powerful tools, but only if they’re the right fit. This blog explores when to use them, and when to walk away

AI has always needed auditing… 

ChatGPT on a mobile phone

AI has long needed scrutiny and verification from a safety, accuracy, and, most importantly, an ethical standpoint. 

Architecting CE-Compliant medical technology for Orbit Health

Neptune is a CE medical device that gives doctors unique, holistic insights into their patients journey through integrating proprietary digital health solutions with third party offerings.

Chatz: a custom AI Chatbot build to enhance customer experiences for The Tweakments Guide

We helped The Tweakments Guide enhance their user experience by integrating Chatz, our AI chatbot, that delivers trusted, personalised beauty advice using their own expert content.

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