Shifting CX from incremental improvement to strategic impact

Where to focus effort to shift customer behaviour and elevate CX into its proper role as a key driver of growth.
Competing against luck: understanding the drivers of customer choice

Learn how Jobs To Be Done can help you better understand your customer’s causal drivers of choice.
The case for customer experience design – that’s actually tied to growth

Most CX investments fail to grow the business. Not because the work is poorly executed, but because it starts in the wrong place.
Understanding your AI readiness: an evening exploring how to respond to the AI challenge

We’re bringing together around 50 senior leaders at a pub in Shoreditch to explore what genuine AI readiness looks like in practice. Not the ambition, but the strategy behind it.
Privacy, risk and policy: the operational side of AI governance

AI adoption requires more than ‘hoping for the best’; it requires explicit guardrails that reflect strategic intent, not vague aspirations.
Data readiness: the foundation of AI value

Most organisations have data; they can’t all use it well. We explore what data readiness actually means for AI, how to assess where you stand, and what to do if your data isn’t where it needs to be yet.
Data, AI, and the quiet trade we’re all making

As AI adoption accelerates, many organisations are exposing themselves to real data and compliance risks – not through negligence, but through everyday, well-intentioned decisions made without the right foundations in place.
Why shared experience leads to better outcomes

There’s a common misconception that being open about uncertainty or change, or let’s be frank, when things have gone a little awry, will undermine confidence. In our experience, the opposite is true.
Throwing more technology at the problem isn’t the answer…

Businesses shouldn’t rush to evolve their tech because everyone else is. Instead, they should be speaking to the people using their tech – whether customers, employees, suppliers – and finding out what’s going to positively impact their experiences.
Empowering HR leaders with an agentic AI for people analytics

Building a secure, agentic AI platform that analyses complex HR data to provide real-time, explainable analytics and strategic recommendations for HR leaders.