More people on the rollercoaster – welcome to the family, Purple Shirt.
Purple Shirt, as much as Elemental Concept, believe in the power of behaviour – in business, how you do ‘it’, is as important as any number, and we share a common language of ‘doing the right thing’.
AI has always needed auditing…
AI has long needed scrutiny and verification from a safety, accuracy, and, most importantly, an ethical standpoint.
How listening to the market led us to build Bitz
Democratising alternative asset investing by allowing people to invest in specific assets through fractional ownership.
The Mountain Bites Back
Thank you to everyone who supported Xavier and me. We raised over £10k for DRWF. Our Kilimanjaro trek had highs and lows, but we’re grateful for the experience and safety.
Bimal Shah
The Roller Coaster: Elemental Lessons Part 2
Startups can thrive with the right relationships, staying true to values, and seizing golden opportunities. Trust, collaboration, and fun drive success, proving small companies can win despite the challenges they face.
Bimal Shah
The Rollercoaster: An anniversary of elementary
Start-ups face challenges when trying to engage big companies, fear of self-cannibalisation, archaic procurement processes, and risk aversion. But transformation needs risk and guts, which small businesses excel at delivering
Bimal Shah
Back on the Rollercoaster Part 3B: Do you need a Website?
The beauty of being a start-up is adaptability, seizing unexpected opportunities, leveraging trust, and building relationships. We thrive on warm introductions, creating value, and ensuring our customers’ success over selling products
Bimal Shah
Back on the Rollercoaster Part 3A: Six months in – Salvation
In this post, I reflect on the journey to clarifying our brand identity. With help from Dave Katz, we defined our core principles and realised the importance of being clear and scientific.
Bimal Shah
Back on the Rollercoaster Part 2.5: The sales pitch
Our core founding values through four words: Belief, Simple, Risk, and Digital. These words represent our approach to customer relationships, efficient solutions, and taking calculated risks.
Back on The Rollercoaster: Part 2 The Start-up
In our seventh week as a start-up, we reflect on the details, challenges, and growth. From defining what sets us apart to celebrating small wins, it’s the journey that matters.
Bimal Shah