Helping a brand-new business compete and create value for customers
Our insight helped NZICC shift its CX and marketing efforts away from generic claims and toward solving specific, high-impact customer struggle.
Enriching client experience understanding across a pioneering business
Creating a client experience framework that guided strategic digital initiatives and enhanced client-centric innovation.
Supporting customers to make better transport decisions through UX strategy
Leading the design of Auckland Transport’s mobile app that provides dynamic transport information to New Zealand’s largest city.
Putting people at the centre of a significant technology implementation.
Helping a major FMCG client introduce a new Workforce Management solution to modernise everyday processes, such as rostering, leave requests, shift swaps, and time clocking.
Developing a student hub architectural brief with human centred design
Purple Shirt used human centred design methods to collaboratively define an architectural brief for the introduction of a Student Hub to the University of Auckland’s General Library.