Wednesday 22nd April 2026, 6–9pm
Near Shoreditch / Old Street
Join us for an evening of honest conversation with senior leaders and a panel of industry experts – exploring what AI readiness actually means for organisations in 2026, and what it takes to get it right.
A CEO’s guide to competing in an AI-driven economy
A practical framework for leaders who know AI matters, and want to approach it with discipline, not noise.
We won’t tell you the answers; we’ll work with you to find them.
By understanding what you do and why you do it, we can use our expertise to help you find the right approach. And if we can’t solve a problem the right way, we won’t do it. It’s as simple as that.
It’s not just about knowing technology. We’ll never throw cookie-cutter solutions at an issue. Instead, it’s about intentionally using technology to drive you forward.
Building and scaling brilliant businesses, together.
Our consultants help you understand what change is needed and how it can bring value to your organisation, before developing a technology program to move it forward.
Our approach is led by you, the client, and your business needs.
We identify opportunities that will have a positive impact, and we never lose focus on your bottom line.
Where there’s a question to be answered, we’ll find the solution through our experience, expertise and pure curiosity.
We have experience helping new businesses launch and grow, as well as supporting large organisations in technology-driven transformations and innovation.
Beyond giving advice, our consultants, tech strategists and CTOs will embed themselves within your teams, working alongside you to turn strategy into action.
Whether the challenge is modernising a legacy system, improving a live product, or validating a new idea, our discipline is the same: we establish what actually matters before asking you to commit to building it.
Our customer research informs digital design, UX/UI, CX strategy, and customer experience improvements, and ensures our clients’ organisations are truly customer, user and employee driven.
What distinguishes our approach is the way we blend Causal CX with classic customer experience practice. We use Jobs to Be Done to understand customer choice, then build a performance framework from that understanding. Classic CX practice, including journey mapping, user research, and co-design, is then directed at the dimensions named in the framework, not at the experience in general.
Our starting point is never “what could we do with AI?” – it’s “what problem are we actually trying to solve, and will AI genuinely shift the dial on it?”
From that diagnosis, we develop AI strategies that name the opportunities worth pursuing and the ones to ignore, then bring the data science, machine learning, and engineering capability to build, integrate, and operate AI inside client products and operations. Foundations first – data quality, governance, and organisational readiness – then acceleration.
Our innovation methods are heavily anchored in Jobs to Be Done methodology, currently the best global practice for understanding what drives customer choice and what matters to customers when they’re deciding who to hire or what to buy.
On the strategy side, we leverage Rumelt’s Good Strategy/Bad Strategy process to uncover the critical challenges organisations must solve and to develop their strategic responses to what actually matters.
We align ourselves with your business to execute beautiful (and brilliant!) tech solutions that are tailored to your specific organisational or technological needs.
Our team offer jargon-free advice and support to help you maximise your tech, keep your systems updated, and keep you ahead of the curve.
At Elemental Concept, we combine the tech skills of our global team with creative problem-solving to build powerful digital solutions. We select the best development methods, tools and technologies for each project, delivering software that’s not just functional, but transformative.
Our cybersecurity consultancy approach isn’t to scare you; it’s to understand your business and its priorities to determine the best way to protect it.
Our consultants and CSOs will uncover risks, find cost-saving opportunities and identify opportunities to scale your business securely and efficiently – then work with you to make it happen.
We find the right approach to build great products, turning an idea into a product that works for your customers and your business.
From start-ups entering markets to enterprise organisations pivoting and expanding, we set you up for success from day one.
Legacy tech systems may not be flashy, but for many, they are the foundation that keeps everything running.
We make sure legacy tech won’t limit your potential when scaling, innovating or entering new markets, without disrupting day-to-day operations.
We don’t just check boxes – we dig deep to understand your business inside and out.
We align with your business model and goals to assess whether your current tech is a launchpad for growth or a roadblock in disguise.
When used correctly, data doesn’t just inform; it transforms.
Our data discovery services are designed to help you optimise your data, stay compliant, and uncover opportunities for growth, efficiency and cost savings.
Your technology should evolve with your business, not hold it back.
Our infrastructure and platform management services make sure you have the right technology to adapt and grow.
We diagnose the causal drivers of customer choice, grounded in Christensen’s Jobs to Be Done.
We design experiences that target the dimensions that actually move behaviour, and build the measurement frameworks to prove they’re working.
When your people are engaged and supported, they do their best work.
We bring human-centred design to Employee Experience, helping you to design the experiences that strengthen culture, boost productivity and drive better business outcomes.
UX Researchers and designers, balancing the needs of your customers with your business.
We provide deep insights into user behaviours, needs, and motivations, enabling you to optimise your user experiences and ensure that new ones are future-proofed.
We uncover the deep, causal drivers of customer choice and behaviour using the Jobs To Be Done methodology.
This helps us understand the progress someone is trying to make, and the functional, social, and emotional dimensions of getting there.
Without understanding customer choice, every experience improvement is a guess about what matters, presented with the confidence of evidence.
The discipline of choice first, experience later is what we call Causal CX, and it’s how we make sure your CX investment starts where it should.
From legacy systems to innovation, we’re proud of the work we’ve done across many industries, including Health Tech and Wellness, Financial Services & Banking, Education, Charity, Sports Betting and Legal services. Every project and client is unique, but our work always focuses on using technology to drive positive change for our clients.
Our client is a leading independent financial services partner to UK business, as well as having a presence in Belgium, Czech Republic, France, Germany, Ireland, Netherlands, Poland, Slovakia and Singapore. They offer a variety of finance products including Invoice Finance, Asset Finance, Export/Trade Finance, FX and Cashflow Loans.
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Book a 30 minute conversation with our CEO Bim, who can give you an honest read on where you are, and what matters next.