The Bond

The foundation of our business is the trust and belief we have in one another. We are reliant on one another for success, and we all have distinctive roles to play. We aim to have a strong bond with the customers we partner with, to be a critical factor in their growth and success. We will grow based on their success, so identifying with and contributing to their business goals is essential.

We also believe in a bond of truth – to be true to our ideals, to be strong enough to do what we believe to be right with one another, with our partners and with our people.

The Bond

The Distilled Solution

To paraphrase Einstein, we intend to ‘Keep everything as simple as it can be, but no simpler’. We keep things lean; focussed, purposeful, timely & efficient – with the minimum of waste.

We may like building complex and cutting-edge products, and will do where required but, more importantly, we will ensure that our projects are delivered efficiently adopting the right technology to deliver the best solution for the identified problem.

The Distilled Solution

The Spark

We will be the catalyst for our partners businesses and the minds of our people. We are prepared to have skin in the game, to make shrewd strategic investments – in terms of money, time and emotion. We are not afraid to light the touchpaper and experiment with uncertainty.

We understand that most risks do not lead to glorious success but every glorious success starts as a risk. So, if we cannot risk, we lose before we begin. The Spark of original creativity, the voice in the back of the mind saying ‘yes but what if…….’ – most people say ‘no, don’t be silly, it’ll never work’; we will be brave enough to say ‘well – let’s try it, and see what happens’.

The Spark



We take the time to understand your business, competitors and what success looks like to you. We want to ensure you get the right solution as quickly and cost effectively as possible and where appropriate, help you to build the in-house skills to move forward.

Our team will work closely with you on your journey through Conceptualisation, Discovery, Validation, Development and Deployment.

Customer Journey
  • Conceptualisation


    The Spark

    Bringing key stakeholders and influencers together to generate raw solutions to your business challenges and explore the readiness of your organisation to support them.

  • Discovery


    The Distilled Solution

    In product discovery we take you on the journey through your solution, defining the business model, user interface and key functionality in the form of a Minimum Viable Product (“MVP”).

  • Development icon


    The Evolution

    We build to MVP so that we can get the solution into your end-users hands quickly. This will help you to steer the next round of development with maximum efficiency.

  • Validation icon


    The Proof

    We don’t want you to waste your money or time building a solution that does not meet your needs. Validation is essential at every stage, from conceptualisation to build.

  • Our Experience

  • Healthcare icon


    • AI, Machine Learning based on big data technology to deliver Healthcare Analytics as a Service solutions leading to Data Driven Decision making.

    • Hybrid Hyperledger and Blockchain database for patient medical records

    • Mobile application for healthcare management

    • Mobile application for lifestyle and activity tracking

  • Insurance icon


    • Interactive search engines for the insurance industry

    • End-to-end online insurance claim management for the motor insurance industry

    • CMS system for motor insurance industry

    • Consumer driven health insurance platform

  • Financial Markets icon

    Financial Markets

    • FX trading applications for Facebook with real-time data visualisation

    • Algorithmic, high performance software analysing investment fund performance

    • Enterprise on-line equities, fixed income and FX trading management, both front and back office (desktop and mobile)

    • Enterprise market monitoring and real-time alerting

  • Brand establishment icon

    Marketing and Advertising

    • Back Office Web app for multi-level marketing structure management

    • Advertising campaign management platforms

  • Sports betting icon

    Sport Betting and Gaming

    • Robotic trading system

    • Bet Placement API, integrated with an external bet provider

    • Promotions-related e-wallet integrated with gaming websites and third-party e-wallets

  • Science icon


    • Scientific data validation and processing engine for Central European Authority member countries



Across London and Singapore, we believe that a good culture and work environment leads to happy and productive employees. People want to come to work because they are having fun and are mentally challenged at the same time.

  • We build our foundations on trust - our default mode is openness, not secrecy.

  • We do not subscribe to the traditional view that staff work for a management team. Rather, we all work for the people in our organisation.

  • We expect problems but the key is to empower our staff to solve these problems independently, providing help and guidance when requested.

Elemental Concept workshop
  • Meet the Family

    At Elemental Concept, we don’t just hire on the basis of skills; attitude is just as important. As a result we have a team of highly capable, driven and passionate technology and business experts that are all striving to deliver creative solutions to solve problems.

  • Marco Brugnoli

    Marco Brugnoli

    Development Director

  • Asheik Madhvani

    Ashiek Madhvani

    Commercial Director

  • Roman Braendli

    Roman Braendli

    Commercial Director

  • Andres Varela

    Andres Varela

    Strategy Director

  • Aleksandr Ivanov

    Aleksandr Ivanov

    Senior Software Engineer

  • Cholo Boado Castaneda

    Cholo Boado Castaneda

    Senior Software Engineer

  • Herman Kurniawan

    Herman Kurniawan

    Software Engineer

  • Ilya Skliarov

    Ilya Skliarov

    Senior Software Engineer

  • Dedy Johan

    Dedy Johan

    Infrastructure Architect

  • Roisin O'Toole

    Roisin O'Toole

    UX Director

  • Richard Masters

    Richard Masters

    Senior UX/UI Designer

  • Waqas Shargeel

    Waqas Shargeel

    Graduate Software Engineer

  • Andres Arigon

    Andres Arigon

    UX/UI Designer

  • Peter Jovanovic

    Peter Jovanovic

    UX/UI Designer

  • Ollie Gunner

    Ollie Gunner

    Junior Designer

  • Sue Kah Yong

    Sue Kah Yong

    Software Engineer

  • Jason Krohn

    Jason Krohn

    Software Engineer

  • Jason Krohn

    Nick Petalas

    Software Engineer

  • Mathew Dadswell

    Mathew Dadswell

    Product Owner

  • Lisa Grayston

    Lisa Grayston

    Product Director

  • Simone Pachera

    Simone Pachera

    Software Engineer

  • Panagiotis Papagerogiou

    Panagiotis Papagerogiou

    Senior Developer

  • Peter Baier

    Peter Baier

    Software Engineer

  • Maria Michou

    Maria Michou

    Software Engineer

  • David Gray

    David Gray

    Software Engineer

  • Yew Mun Tai

    Yew Mun Tai

    Senior Software Engineer

  • Ross Draper

    Ross Draper

    Tech Director

  • Sajith Asela

    Sajith Asela

    QA Engineer

  • Nick Poole

    Nick Poole

    Business Development Director

  • Amandeep Ghag

    Amandeep Ghag

    QA Engineer

  • John Barter

    John Barter

    Accounts Assistant

  • Matilde Titoni

    Matilde Titoni

    HR & Office Administrator

  • Clare Auchterlonie

    Clare Auchterlonie

    Executive Assistant

  • Alok Ashtikar

    Alok Ashtikar

    Solution Architect

  • Ghislain Landry

    Ghislain Landry

    Head of Data Science

  • Ghislain Landry

    XiangLu Xiao

    Software Engineer

  • Sam Benitez

    Sam Benitez

    Design Intern

  • Howard_BW

    Howard Ko

    QA Engineer

  • Claudio_BW

    Claudio Ricci

    Front End Software Engineer

  • Unknown


    We encourage enterprising individuals keen to gain experience to join us in Elemental Concept. We tailor your time with us to give you meaningful real world experience, while seeing a dynamic team in full work flow.

    Apply for internship

  • Unknown

    Join us

    We are always keen to meet energetic and talented professionals who would like to join our team.

    See the open roles

  • The founders

    We created Elemental Concept on the foundation of years of experience in different disciplines. Our founders combined skills give us an edge in business transformation, pushing innovation and engaging with both client and users to create the best solutions and products.

  • Bimal Shah

    I like to think of myself as a business builder. In my career, I’ve had the privilege to work for a number of great companies, ranging from start-ups to multinationals. Start-ups and business transformations are my passion – my experience in this realm has seen me advising, investing in and running new ventures, leading large transactions and bringing existing companies into the digital world by creating new solutions with technology.

    Whether it has been investing money, raising money or changing a market place, I have been lucky enough to work with great people and in dynamic teams. We have had the conviction and courage to do things differently and technology has been a huge enabler to making us succeed.

    Bimal Shah

  • Phil Jacobs

    A Senior Technology Executive with PhD in mathematical modelling. I started in the investment banking industry. From there, I built up an IT department from 0 to 50 staff to transform a sports betting consultancy. Over 10 years, I created an agile, adaptable team with skill-sets in software development, infrastructure, business intelligence and operational support. I continued to do this at Leo Tech, where we worked with start-ups and multi-nationals to help test new business models, build software and transform their organisations with digital solutions.

    I believe the best results are achieved with good dialogue, transparency and candour. My teams live lean and are constantly adapting to evolving technologies.

    Phil Jacobs

  • Anna Wright

    A senior executive with a psychology degree and masters in personnel and development. I have spent over 15 years designing and implementing people solutions. My key focus has always been to work closely with the business to drive business performance, recognising the importance of creating an environment that encourages engagement, optimises individual performance and most importantly, is based on trust. Initially working in the media and oil and gas industries, I moved to the technology industry 8 years ago. Since then, I've worked in a global remit, guiding organisations through growth (organic and through acquisition) and organisation change with the associated recruitment, engagement and harmonisation programmes.

    Most recently, I was part of the founding team establishing the London arm of Leo Tech, building a team of over 40 in one year.

    Anna Wright

  • Marc Jewitt

    After qualifying at a medium sized practice located in the City, my first career move was into the world of MNCs where I joined one of the UKs most respected chemicals companies. Here I developed a broad range of skills and experience as an internal auditor before moving to a senior finance and control position within one of the operating divisions. More recently, I have applied my knowledge of big business finance as an internal consultant to a fast growing multiple entity SME, managing a multi-year project to overhaul and develop its internal financial reporting process.

    I first entered the technology industry as a senior member of a management team that grew a single office business with a headcount of 50 to multi-site international business spread across three locations, bridging Europe and South East Asia.

    Marc Jewitt

  • Unknow

    Nice to meet you

    We welcome anyone to get in touch with us to discuss any potential product or solution that you want to realise or develop - It all starts with a conversation.

    Give us a call, let’s talk.

    +44 208 036 5747